We get to the why of your business and develop a strategy that first helps you define your problems and then solve them.
We listen first. To you. To your employees. To your founders. To your consumers.
We conduct research (and potentially qualitative and quantitative studies) to better understand how your customers or potential customers see your brand, your product, your website.
And we dig deep - into your world - whether your world is golf, chocolate, investment banking, healthcare, tequila or non-profit to truly understand what is going on in your industry before making any strategic recommendations.
Roots
The [Blank] Project founder Michael Doody was known amongst his grandparents' friends as the curious 4 year old who never stopped asking questions. Many years later he took that inquisitiveness to his first job in advertising at Kirshenbaum Bond where he learned to question anything and everything as an agency planner. With over 20 years of experience on the agency side, as well as the research and moderating (both simultaneously and separately), Michael has developed strategies for both small businesses and well-known brands alike, some of which include Coca-cola, Citibank, Starkist, HSBC, T.G.I. Fridays, and the Ad Council.
